LAST THREE FEET

Let’s take a look at a topic that might sound a bit peculiar at first: "The Last Three Feet in Marketing." It's that magical space where real-world interaction meets the digital realm, and where personal connections have the potential to make all the difference in your marketing efforts.

Picture this: You've crafted the perfect email campaign, designed a stunning website, and even nailed your social media strategy. Everything seems to be on point, yet you're not seeing the conversion rates you hoped for. 

That's where the last three feet come into play.

What Are the Last Three Feet in Marketing?

The concept of the last three feet in marketing is all about the crucial, face-to-face interaction between your brand and your potential customers. It's the moment when a potential customer is just a few steps away from making a purchase or a commitment to your product or service.

Why the Last Three Feet Matter

Trust and Credibility 

Personal interactions help build trust. People want to do business with companies they know and trust. The last three feet provide a chance to establish credibility.

Overcoming Objections 

It's an opportunity to address any lingering doubts or objections a potential customer might have. In real-time, you can provide answers and solutions and see the responses in real time.

Customization 

Personal interactions allow you to tailor your pitch or offering to the specific needs and preferences of the individual in front of you. One size doesn’t fit all.

Human Connection 

In an increasingly digital world, human connection is valued more than ever. A warm smile, a firm handshake, or even a friendly video call can leave a lasting impression. It’s taking that CX (customer experience) and making it a PX (people experience).

In a world where digital marketing often takes center stage, don't underestimate the power of the last three feet. It's where personal connections are forged, trust is built, and conversions happen. So, whether you're running a brick-and-mortar store or conducting virtual client meetings, remember to put your best three feet forward!

*See my blog on CX vs PX